Growth strategy and execution for direct-to-consumer, VC-backed startups.

I’m an advisor and collaborator for early-to-mid stage companies looking to accelerate their growth. With deep experience in marketing and data analytics, I can help you with anything related to growth.

If you feel like you’re spending money and don’t know what’s working, I can help. If you feel like you’re plateauing and can’t unlock new channels, I can help. If you’re having trouble figuring out how to build out a strong growth team, I can help.

Excited to get started? Drop me a line. Not sure yet? Keep scrolling to learn more.

 

What I Do

First, I make sure we have alignment on your strategic objectives. Then, I make sure we can measure everything that will drive us towards those objectives. Next, we get into the execution details, to understand what’s working, what isn’t, and where there may be opportunities to dramatically change the trajectory of your business.

 

Strategic Alignment

Trying to find more customers? Focused on growing revenue? Need to show more usage of your product? Depending on the phase of your business and the expectations you've set with investors, your key metrics may differ. I want to make sure that the entire organization is oriented towards the same North Star goal - and working as efficiently as possible to reach that goal.

Measurement

Can you measure everything that leads to your North Star goals? Do you know where your best customers come from, and how to find more of them? Are you constantly learning from your marketing initiatives to ensure you’re iterating and improving performance over time? I’ll help ensure you have the right measurement capabilities in place so that you’re using data to guide your decisions, not gut feel.

Marketing Execution

Now that we can measure every one of your marketing activities, we dive into the details of those activities. What channels are driving the behaviors we want to see? How can we grow those channels? Where are we wasting (money, time, effort) that we can cut away and focus more effectively? I’ll help illuminate how to be more efficient with your marketing, identify new opportunities we should test, and help instill an iterative process to continuously drive improved performance.

 

Select Clients

 
 

Why I’m Different

High-level strategy with execution experience

I can help develop a growth plan for the next year or help optimize a specific email. No problem is too big or too small.

Technical expertise for the layman

Sometimes it can feel like marketing and engineering teams speak different languages. I’m fluent in both, and I can help translate.

Flexible engagements

As business needs change, I adapt. My ultimate goal is to help your company grow.

 

What Clients Say

  • Having Eric as an advisor for our marketing and executive teams was instrumental to MIRROR's success. Eric helped in innumerable ways throughout MIRROR's lifespan. Prelaunch, he helped us build a data framework and identify the best marketing tech stack for our needs. He also drove the development of our marketing strategy for an incredibly successful launch. As we grew, he helped us iterate on our strategy and build the team to support it. During our acquisition he was an incredibly valuable partner working through a laborious diligence process. No matter where you are in the lifecycle of a startup, I'd highly recommend bringing Eric's expertise to your company!

    Brynn Putnam
    Founder & CEO, MIRROR

  • As an advisor since the early days of Maven, Eric has been an invaluable asset. When we were at the earliest stages of our growth, he helped us think through a data tracking strategy that allowed us to rapidly accelerate in the years to come, which pays dividends to this day. He also developed an SEO strategy that helped drive 100,000s of visitors to our site and massively grow our brand awareness. He worked with our marketing team on paid marketing strategies to ensure we hit our monthly metrics, which was crucial to achieve our fundraising goals. Lastly, he was an amazing thought partner in helping us build our growth team. He helped us think through how to leverage the strengths of the team in place and guided us on where we needed to be moving. I highly recommend hiring Eric!

    Kate Ryder
    Founder & CEO, Maven

  • As a new Head of Marketing joining Codecademy, Eric was an invaluable partner. He added immense value both strategically and analytically. He shaped our approach to paid marketing, email acquisition, how we thought about measurement, and the tools and processes we used to build out reporting. I'd highly recommend him for companies looking to accelerate their growth!

    Prasid Pathak
    Head of Marketing, Codecademy

  • As a new executive tasked with executing our growth strategy while building out my team, Eric was an important thought partner who also helped fill key skill gaps. He advised me on org design and lent his strategic perspectives during the interview process, including building marketing models for challenge assignments to test prospective candidates in demand gen roles. Eric also helped build a lead-nurturing strategy that immediately yielded significant results. If you're looking for a combination of high-level marketing strategy with an understanding of the execution details to make those strategies successful, Eric is your guy!

    Julie Binder
    SVP, Brand & Communications, Maven

  • Eric's marketing and data expertise were pivotal to scaling MIRROR's business from it's true infancy through a major acquisition. He brings immense analytical rigor to performance measurement, attribution, testing, and forecasting, while also bringing to bear invaluable experience and perspective from his previous engagements with client and agency partners. Eric effectively influences key stakeholders inside and outside of an organization, grounding all recommendations in a clear business case. Beyond that, he was an absolute pleasure to work with day in and day out. I couldn't recommend him more highly.

    Catherine Kaelin
    Senior Growth Marketing Manager, MIRROR

Let’s connect.

Maybe it will be a great fit. Maybe it won’t. That’s okay! The best way for us to find out is to jump on a quick call and chat. Either way, I’m always happy to make a connection.